Photo: Unipublic/PhotogomezSport
- The official video of ‘La vida son solo Dos días’, the song of La Vuelta 2018, performed by Nuria Fergó, was presented at the Reto Bar in Madrid last night.
- The promotional campaign, which was filmed in various locations throughout the Province of Málaga, will be aired over the next three months on different RTVE channels.
- The singer travelled across the Province of Málaga with her team of professionals in order to film the music video.
The official song of La Vuelta is a tradition that started over than four decades ago, as did the promotional music video that goes with it. This video showcases the charm of the city and the province hosting the race’s departure.
The Vuelta 2018 will take off from Málaga on the 25th of August, which is why it plays the starring role in the music video of ‘La vida son solo dos días’, a song interpreted by Nuria Fergó that will be the anthem of the Spanish tour in its 73rd edition.
Such iconic Málaga locations as the Alcazaba, Calle Larios or the Pompidou Centre and other municipalities through which the peloton will ride, such as Mijas, Puerto Banús, Marbella or the spectacular Caminito del Rey, the first high-altitude finale of La Vuelta 2018, provided the backdrop for the music video.
The video’s Málaga character is reinforced by having chosen Nuria Fergó to sing the official song of La Vuelta 2018. The singer, a native of Nerja, referred to this responsibility as “a gift”; “I am so grateful to the institutions and to the race for allowing me to be part of an event in which my province is so well represented”, she explained.
SONGS OF LA VUELTA
Ever since Since Sheila and B. Devotion inaugurated this sporting and musical tradition with ‘Singing in the Rain’ back in 1977, the official song of La Vuelta has featured such artists as Azul y Negro, Tino Casal, OBK, La Unión and, more recently, Melendi, Nena Daconte, La Oreja de Van Gogh, Edurne, Marta Sánchez and Maldita Nerea. “For us, the official song of La Vuelta is much more than just another detail. It is yet another means for us to communicate and to transmit our passion for La Vuelta with the same intensity that characterises the race itself”, said Javier Guillén, General Director of the race.
RTVE maintains and strengthens its commitment to the Spanish tour. La 1 and Teledeporte have been broadcasting the emotion and the passion of La Vuelta for over three decades, in order to bring it to all Spanish homes and to homes all over the world through its international channel. “Life is indeed short, so we will have to broadcast this video a lot”, joked Toni Sevilla, Director of Content, Channels and Programmes at RTVE, who also spoke of the vast operations team that the station is preparing for the broadcast of the Spanish tour: “Over 70 people on location and over 70 hours of footage”. The video will be aired for the next three months on the various RTVE channels, accompanied by the daily broadcast that the public TV station will provide of the 21 stages of the race.
MÁLAGA, EVER PRESENT
The head representatives of Málaga’s provincial institutions were also in attendance, such as Elisa Pérez de Siles, the Councillor for Youth and Sports in the Málaga Council and Elías Bendodo, President of the Málaga Provincial Council, who noted that “the video of La Vuelta magnificently showcases spectacular images of our province to over one hundred countries”. La Vuelta and the Province of Málaga “have a very close relationship, as the peloton has pedalled through our roads on numerous occasions”, said Bendodo, who pointed out that, in both 2000 and 2006, La Vuelta departed from Málaga, and in 2015 it did so from Marbella, bringing huge economic and touristic benefits to the province. “Yet again, we feel honoured and thrilled to be the starting point for La Vuelta and the protagonist of the official video that will be seen all over the world”.
‘La vida son solo dos días’, with its flamenco rhythm and touch of rumba, characterised by its pop sound and the freshness of Nuria Fergó’s voice, is sure to become one of this summer’s anthems.
