Carrefour will continue to be the sponsor for the general classification of La Vuelta for two more years. All the distribution company’s initiatives revolve around being close to its clients and listening to them, which is why it has applied this attitude to its La Vuelta sponsorship also. The company continues to develop a global sponsorship that acts across various areas and seeks to involve its clients and collaborators. In the last edition alone, the company achieved a following of over 2.5 million people, who were able to enjoy the sporting spectacle of La Vuelta as well as the entertainment provided by Carrefour in order to liven up the cycling race.
Within its “Actions to eat better”, the distribution company has designed a set of actions that shine a light on fresh products, so that its clients and locals of the towns La Vuelta passes through, enjoy the most representative local products at each of the stages. It also involves its collaborators, who participate in the different activities that the distribution company has created for the race. Over 25,000 Carrefour employees have participated in these activities in the last six editions.
OVER 200,000 FREE TASTINGS OF LOCAL PRODUCTS
The chain’s openness policy also serves to promote the image of the suppliers and of local products. In this sense, the caravan that accompanies La Vuelta is also an excellent showcase for local products; in last year’s edition, the distribution company carried out over 200,000 free tastings of local and regional products. Carrefour is a single-channel, multi-format and multi-brand company that manages over 760 Carrefour Express and 23 Supeco in Spain, besides its online shopping service.
LA ROJA TURNS 10
In 2019, the red jersey that indicates the leader of La Vuelta, is one decade old. Carrefour is one of the fundamental pillars that has supported La Roja in its 10-year history and will continue to do so for two more years. Big names in cycling’s recent history have worn the garment that reflects sports leadership and the physical and mental strength one expects of a rider who wishes to win La Vuelta: Vincenzo Nibali, Nairo Quintana, Chris Froome, Fabio Aru, Alberto Contador and Simon Yates, just to name a few.
