Unipublic, organiser of La Vuelta, and Caser have signed a sponsorship agreement for the next three years. It will commence with La Vuelta 19, which will take place from the 24th of August until the 15th of September, departing from the Salinas de Torrevieja, right in the heart of the Costa Blanca, and arriving in Madrid.
With this sponsorship, the insurer will have different brand visibility platforms along the route. It will also be present in the caravan that accompanies the competition and will participate in the various activities that will take place in the numerous entertainment areas surrounding the event.
Javier Guillén, General Director of Unipublic, and Fernando de Lorenzo, General Secretary of Caser, signed the agreement at the insurer’s headquarters in Madrid on the 20th of May. Fernando de Lorenzo highlighted the “race’s trajectory and professionalism, its relevance in the international cycling calendar and its importance as a platform to increase Caser’s visibility”. Javier Guillén thanked “Caser’s commitment with sports in general, and with La Vuelta in particular, as a consolidated brand and leader in its sector, which inspires us with the confidence and security to embark on this journey together”.
Caser is a Spanish insurance group with over 75 years’ experience. The company offers a wide range of solutions for all areas: home, automobile, health or life, among others. Its activity is characterised for being client-focused, for the quality of its service and for the professionalism of its distribution lines.
