CONTINENTAL REAFFIRMS ITS COMMITMENT TO LA VUELTA AND UPGRADES TO MAIN SPONSOR WITH THE MOST COMBATIVE RIDER AWARD
January 17 th 2019 - 13:53
Once again, Continental, a technological company and international automotive supplier, continues its collaboration with La Vuelta. La Vuelta’s 74th edition will be held between the 24th of August and the 15th of September, starting with an official departure from Salinas de Torrevieja and a final finish line in Madrid. Continental will be present as a sponsor throughout all the stages of its 3272km route, where it will face the important challenge of developing new safety initiatives that encompass every aspect of mobility, as well as spreading awareness all over the visited territories.
With the support of Unipublic, Continental has launched the ‘Distancia-T’ initiative with the aim of protecting the safety of all cyclists and drivers and increasing awareness regarding good road practices for all its users, thus significantly reducing the number of road accidents. ‘Distancia-T’ is actually part of Continental’s worldwide VisionZero project: an ambitious project that aims to achieve zero deaths, zero injuries and zero accidents. For this mission, Continental develops technological solutions and innovations that enable the development of more intelligent and connected vehicles, thus allowing them to pre-empt and react when faced with unforeseen incidents on the road. This also involves the development of smart tyres. The Conti-Sense and Conti-Adapt systems, for example, allow the tyre to decide for itself what its pressure and drawing must be in order to drive safer and more efficiently, depending on the state of the asphalt and the temperature.
CONTINENTAL SPONSORS THE MOST COMBATIVE AWARD
This year, as La Vuelta’s Main Sponsor, Continental will be in charge of sponsoring the Most Combative Rider Award for each stage. The decision will be made by TV viewers who, through their votes on social networks, will choose the winner of said award. The Most Combative Rider will be present at the signature podium each morning in order to receive his trophy and will start the stage wearing a distinctive Continental logo and a different colour that will make him stand out among the others as the previous day’s Most Combative Rider. The bicycle plates will also feature the tyre company logo.
On the last day of La Vuelta, the “Supercombative Rider” (the rider whom the organisation considers to be the most combative, taking into account his efforts throughout La Vuelta) will take his place on the podium and will receive the relevant trophy. The Most Combative Rider Award was established in 2012. In these 7 years, it has been won by Alberto Contador in 2012, 2016 and 2017, Christopher Horner in 2013, Chris Froome in 2014, Tom Dumoulin in 2015 and Bauke Mollema in 2018.
CONTINENTAL AND CYCLING
Continental, the technological and tyre company that will continue to collaborate with La Vuelta until 2020, actively participates in other prestigious stage races such as the Giro d’Italia and the Tour de France, where it provides tyres for up to eight professional UCI World Tour teams such as the Movistar and Sky teams. Ex-cyclist and Continental Ambassador Oscar Pereiro will once again accompany Continental as an excellent ally in order to spread the message regarding the tyres’ efficiency and technology as well as the company’s commitment to road safety.