Finisher®, Kern Pharma’s range of health and sports nutrition products, renews its commitment to La Vuelta and will be an official provider for another consecutive year. Launched in 2017, its product line is aimed at people with healthy lifestyles and as supplements for athletes. Its cycling catalogue includes gels, energy bars and other nutritional supplements.
Cesc de Bode, manager of Kern Pharma’s Health and Sports Unit, expressed his satisfaction at this sponsorship renewal: ‘Following our great experience in La Vuelta 22, where our Finisher products were so highly valued by the peloton, we were eager to continue to sponsor sports nutrition for the best cycling event in Spain and one of the best in the world. This renewal reaffirms our commitment to cycling, health and sports.’
With the renewal of this agreement with Unipublic, the organiser of the race, Finisher® renews its commitment to top level professional cycling. Besides La Vuelta, the sports nutrition brand also has sponsorship agreements with other cycling events, such as the Volta Ciclista a Catalunya, since 2020, the reVolta, the women’s edition of the Catalan race, the Clásica San Sebastián and Itzulia.
‘It’s important to us to endorse agreements with our brands, those who have decided to join La Vuelta and have shown their commitment to the event,’ declared Javier Guillén, General Director of the race. ‘In the case of Finisher, we’re thrilled to collaborate with a brand that has already proved its commitment to cycling with other successful partnerships with la Volta, la Itzulia or the Kern Pharma talent pool,’ he added.
