Caser and La Vuelta extend their collaboration for another three years

Caser and La Vuelta announced the renewal of their sponsorship agreement for another three years, thus consolidating a collaboration that began in 2019. With this, the insurance company reaffirms its support to sports and to elite cycling.

In its 79th edition, La Vuelta will once again feature Caser as one of its main sponsors. This strategic agreement highlights the company’s commitment to one of the most important sporting competitions in the world, which this year will commence in Lisbon on the 17th of August and conclude in Madrid on the 8th of September.

This agreement will provide Caser with special brand visibility throughout the entire route, consolidating its connection to cycling, featuring on various different supports and permitting greater visibility in general during media broadcasts. It will also actively participate in several different initiatives in the entertainment areas that form part of the event, thus contributing to the unique experience that La Vuelta offers.

Likewise, Caser will sponsor a daily analysis space on La Vuelta’s twitch channel. This space will replay the stage’s best moments and will host guests who will analyse the development of the race throughout the three weeks of racing.

Joaquim ‘Purito’ Rodríguez, renowned ex-cyclist and a Caser brand ambassador, will continue to fulfil this essential role during every stage of La Vuelta, welcoming guests and sharing event content on his social media profiles as well as on La Vuelta’s official channels.

‘We’re so incredibly proud to renew this agreement with La Vuelta, a competition that not only celebrates elite cycling, but also promotes important values such as hard work, self-improvement and a passion for sports,’ stated David Martínez, Head of Sponsorships at Caser. ‘It’s an honour for us to continue to pedal together for the sixth consecutive year, strengthening our bond with a very prestigious race.’

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