In 1935, the very first stage in the history of La Vuelta took off from Puerta de Hierro in Madrid and headed to Valladolid. This took place on the 29th of April, marking the start of an edition featuring 14 stages that concluded in Madrid’s capital, at the Casa de Campo. 90 years later, the organiser of La Vuelta has celebrated its 90th anniversary with sponsors and the media.
One of the key moments of the day was the presentation of La Vuelta es Más, that seeks to take the event to another level: to be more than just a cycling competition. This new program, which aligns with La Vuelta’s social and environmental commitment, is based on four pillars:
- Más bici en tu vida, promoting cycling at all ages as a sustainable sport and lifestyle.
- Más Solidaria, reinforcing our commitment to social causes.
- Más es menos, increasing our efforts to reduce the race’s environmental impact.
- Más por descubrir, positioning La Vuelta as an ambassador for cycling tourism and for the promotion of the Spanish territory.
Going one step further in its commitment to promote daily bicycle use, La Vuelta has presented its Más bici quality seal – a distinction available to cities that host the race and that will be debuted by five cities that formed part of the very first edition, and will be present in the men’s and women’s editions in 2025: Zaragoza, Bilbao, Valladolid, Madrid and Barcelona.
Hand in hand with its history and its identity, it looks to the future with a renewed corporate identity – an image that reflects what the event is truly about: a diverse, passionate, surprising, memorable, strong and inspirational celebration of sports.
‘La Vuelta was born as a cycling race. However, today, 90 years later, it’s so much more than a sports competition,’ said Javier Guillén, General Director of La Vuelta. ‘The Casa de Campo was the final finish-line of our very first edition and today, it welcomes us once again to mark our 90th anniversary. We begin a new stage, reclaiming our past and looking to the future with the ambition to become much more to society than just a sports competition, and to care for our playing field: our urban and natural environments. Our efforts to bring the event closer to the people have led to the creation of La Vuelta es Más, an initiative that will allow us to be present in people’s lives beyond just those summer afternoons.’
