Key points:
- Cofidis will continue to be one of La Vuelta’s main sponsors over the next three seasons.
- The company will continue to present the award to the stage winner and will increase its visibility in the race’s digital channels.
- The agreement aligns with Cofidis’ strategy: an approachable, innovative brand that is committed to sustainable growth.
Cofidis and La Vuelta will continue to work together over the next three years, strengthening one of the most durable sponsorship agreements in Spanish sports. This renewal was made official in a meeting between Joachim Rolland, Cofidis Spain’s Digital Business and Marketing Director, and Javier Guillén, General Director of La Vuelta. With this extension, both entities consolidate a relationship that began back in 2010, based on shared values such as hard work, consistency and the spirit of self-improvement.
As one of the race’s main sponsors, Cofidis will continue to present the prize to the stage winner each day - a very prestigious award given to such cyclists as Jasper Philipsen, Jay Vine, Juan Ayuso and Jonas Vingegaard in 2025. Besides this distinction and its increased visibility on different advertising platforms during the competition, the company reinforces its commitment to the digital environment as part of the framework of this new agreement.
‘To have the support of Cofidis for another three years is particularly important for La Vuelta as we’re talking about a partner that has been a part of our race since 2010 and knows our sport very well. Our partnership has grown over the years, finding new ways to connect with the fans. This renewal reflects the mutual respect that exists between us both, as well as our continued wish to evolve together,’ pointed out Javier Guillén, General Director of La Vuelta.
AN ALLIANCE BASED ON SHARED VALUES
‘La Vuelta is a well-known event that attracts a large following, both inside and outside Spain, that perfectly aligns with who we are: an approachable company that wants to be where the people are. At Cofidis, we strive to offer financial solutions in a humane way, so that our clients can enjoy peace of mind as well as opportunities. Cycling revolves around hard work, responsibility and teamwork, and those are values we share. After collaborating for such a long time, we know that this partnership can continue to grow for both parties,’ explains Joachim Rolland, Cofidis Spain’s Digital Business and Marketing Director.
Cofidis’ commitment to cycling goes far beyond this sponsorship: for more than 30 years, it has had its own professional cycling team, the Team Cofidis - one of the veteran teams within the international peloton. Additionally, in conjunction with the Spanish Paralympic Committee, it created the Team Cofidis of Paralympic Promises in 2018, which is a project that facilitates access to cycling among young people with disabilities and supports their sporting development, with the Spanish Paralympic Cycling Team as their ultimate goal.
These three initiatives – sponsorship of La Vuelta, the professional team and the Paralympic project – are based on three fundamental pillars: collective performance, team spirit and commitment.
BOOSTING THE DIGITAL ENVIRONMENT
Cofidis’ visibility will increase in both the physical and digital domains. The brand will continue to be linked to the videos celebrating the stage winners, broadcast each day on La Vuelta’s official channels. Fans will also be able to participate in the daily competition where they must predict the winner of that day’s stage. At the end of the race, a mosaic will appear online featuring all the edition’s winners.
This digital initiative reflects the evolution of the race itself, which has successfully adapted to new consumer habits and new forms of communication. This is something that both organisations agree on: innovation and a close relationship with the fans is also integral to the way in which Cofidis works.
