Mango de España by Intertropic becomes the Official Mango of La Vuelta and will deploy an intensive visibility campaign over the 21 stages of the competition.
Key points:
- Mango de España by Intertropic joins La Vuelta as an Official Provider and as the Official Mango of the race.
- The brand will be present at the signature podium, in the daily streaming, at departures, finish-lines, fan areas and on different La Vuelta advertising materials.
- Fans and guests will be able to discover and taste Mango de España in smoothies, skewers, samplings and in special activations.
- This collaboration links Spanish national product, quality, healthy eating, territory and sports values.
La Vuelta and Intertropic, Interprofessional Organisation of Aguacate and Mango de España, has reached a partnership agreement whereby Mango de España by Intertropic becomes the Official Mango of La Vuelta 26.
This alliance will bring Spanish mangoes to one of the most important sporting events, both nationally and internationally, through a campaign that will accompany the race throughout its 21 stages and will bring the product closer to fans, guests, the media and the spectators.
One of the main settings for this collaboration will be the signature podium, one of the most recognisable and convivial moments of the race. Mango de España by Intertropic will be present in this space, on the screens, over the speaker’s microphone and in the daily streaming that broadcasts the arrival of the teams and the riders before the start of the competition.
The presence of Mango de España by Intertropic will also extend to the departure and arrival areas, VIP areas, Fan Zones and the Parque Vuelta, as well as the race’s digital, promotional and television media.
Mango de España, closer to the fans
Mango de España by Intertropic will also be part of the Advertising Caravan and will develop sampling and recreational activities. The campaign will have a particularly notable presence during the last three stages, with personalised areas and featuring the participation of the Mango de España by Intertropic mascot, that will continue to bring the product closer to the public in a fun and recognisable way.
An alliance between sports, territory and nutrition
This collaboration is born from the objective to reinforce awareness of Spanish mangoes and to showcase the work of the farmers, producers and marketers behind a product characterised for its quality, proximity, flavour and links to the territory.
Its presence in La Vuelta will allow the brand Mango de España by Intertropic to associate with shared values such as hard work, teamwork, healthy eating, active lifestyle, closeness and environmental commitment.
Antonio Carpintero, General Director of Intertropic, pointed out that ‘this partnership allows us to bring Spanish mangoes to millions of fans and showcase their quality, flavour and the work that goes into making it all possible. La Vuelta is an extraordinary way for us to link out product to the territory, an active lifestyle and sports values.’
Javier Guillén, General Director of La Vuelta, highlighted that ‘we’re very pleased to welcome Intertropic as an Official Provider and Mango de España by Intertropic as the Official Mango of La Vuelta. The signature podium is one of the most recognisable moments of our race and a magnificent showcase to bring Mango de España closer to the fans, and enrich the experience of those living La Vuelta from the inside.’
