Key points:
- The brand will be present in the advertising caravan and its products will be available for tasting in the race’s hospitality areas.
- With a trajectory spanning almost four decades, Sandevid is a leading brand in the ready-to-drink wine-based drinks category, committed to innovation and quality since its creation.
La Vuelta has a new ally for its 2026 edition with the incorporation of Sandevid as a new Official Provider. With this agreement, the brand will be present in the advertising caravan and its products will be available for tasting in the race’s hospitality areas, helping to enhance the experience of those living the competition from the inside.
With a trajectory that began in 1986, Sandevid was a pioneer in launching the first ready-to-drink tinto de verano onto the market. Since then, the company has remained firmly committed to innovation and to the development of new products, all of which are entirely produced at its winery in Las Tablas de Daimiel (Ciudad Real). There, the process is controlled from start to finish to guarantee the quality of its products.
This collaboration connects two brands with strong ties to the region and a clear vocation to engage the public. Throughout the 21 stages of La Vuelta, Sandevid will accompany the race both in its advertising caravan and in its hospitality areas, where guests and partners can discover the brand and taste some of its products.
‘We’re very satisfied to form part of La Vuelta, a leading sporting event that represents values such as hard work, excellence, self-improvement and commitment. For Sandevid, this collaboration is an opportunity to reinforce our brand’s visibility in a high-profile setting, while bringing our products to consumers all over Spain. We, along with La Vuelta, share a clear vocation to offer the highest quality and to build a close relationship with the public, which is why we’re sure that this partnership will be very positive for us both,’ stated Ángel Exojo, General Director of Sandevid.
Javier Guillén, General Director of La Vuelta, pointed out that ‘the incorporation of Sandevid as an Official Provider will allow us to continue to enhance the experience we offer around the race. It’s a pleasure to work with a Spanish company whose history is marked by innovation and quality, values that align perfectly with our understanding of La Vuelta and everything else that goes with it.’
