KAS, the Spanish citrus-based refreshment brand born in Vitoria in 1956, part of the PepsiCo company since 1992, announced with Unipublic a donation of 10,000€ to the non-profit organisation Paisaje Limpio. This money will be destined entirely towards two volunteer clean-up days along the Galician and Cantabrian coasts that will take place tomorrow (19th of November) at La Lanzada Beach and on the 3rd of December at the Santoña Marshes, respectively.
This donation was made possible due to the launch of the EcoCup project, an initiative implemented for the first time in La Vuelta 21 in joint collaboration with KAS in order to reduce the use of single-use cups (up to 40,000 single-use plastic cups weren’t used during the race). Through the “EcoCup” system, everyone who consumed a drink during La Vuelta 21 did so from a reusable cup for which they had to pay 1€. This fee could be claimed back upon the cup’s return, or donated towards this volunteer cause.
Besides collecting any rubbish the volunteers may come across, the NGO will also work on awareness workshops regarding the use of the MARNOBA Citizen’s Science tool. The aim is to obtain data that allows to determine the source of the rubbish, in such a way that we can attempt to eliminate the problem.
María Cabrera, the Paisaje Limpio Communication’s Officer, assures us that “these activities are essentially aimed at raising public awareness. We not only clean up the rubbish from our coastlines, but also carry out an important scientific task in collaboration with the volunteers involved in this campaign”.
“With an environmental awareness campaign such as the one carried out throughout La Vuelta 21, KAS again proves its commitment to sustainability and to protecting the environment. Recognising the immense ecological value of our beaches and landscapes is essential for us, especially in the North of Spain, where our brand was born. And we can think of no better way to enjoy nature than caring for it.”, pointed out Natalia Suazo, PepsiCo’s Director of the Drinks Division for Southwestern Europe.
