iryo, Spain’s first private High Speed operator, featuring the participation of its partners Trenitalia, Air Nostrum and Globalvia, which began operations on the 25th of November, today announced that it is a sponsor and the official train of La Vuelta 23.
La Vuelta thus becomes the first big competition that iryo supports – a race with shared values of sustainability and dynamism. In 2023, La Vuelta takes off on the 26th of August from Barcelona and concludes on the 17th of September in Madrid, with a total of 21 stages, and iryo will be its official train, supporting the organisation with responsible transport.
Regarding the agreement, iryo will sponsor the last kilometer arc in each stage and will have visibility in different supports of the race, including television, media and social networks. In addition, every day, a contest will be held on the Instagram account of La Vuelta in which users have to guess how long it takes the winner of the stage to cover the last kilometer. For its part, La Vuelta will have visibility on the upper screens of the iryo’s trains and in the ‘Yo Portal’, the company's on-board entertainment space.
Simone Gorini, CEO and General Manager of iryo, highlighted that, ‘For iryo, it is an honour to support a sporting event like La Vuelta, that has such a longstanding tradition in Spain. It’s a great opportunity for us as some of the stages begin or end in such iryo destinations as Barcelona, Tarragona, Zaragoza and Madrid, and La Vuelta allows us to sustainably take the iryo brand to many other locations. We also share a passion for hard work, self-improvement and responsible transport.’
Javier Guillén, General Director of La Vuelta, declared that, ‘Like La Vuelta, iryo helps people discover new places. Both companies are aligned in terms of our shared values of innovation, sustainability and dynamism, which is why this agreement makes so much sense. It makes us very happy. We hope this will be a very successful partnership and that it continues for a long time as, we at Unipublic, seek to work with partners who look to the future in a sustainable way, as iryo does through responsible transport.’
