La Vuelta promotes cycling as a lifestyle
Riding a bicycle regularly not only improves our well-being but also helps reduce pollution and take care of the planet. The bicycle is a powerful ally against many of the challenges of our time, both in terms of health and sustainability.
With the project "MÁS BICI EN TU VIDA," La Vuelta drives various initiatives to bring professional cycling closer to everyday life, connecting the bikes of champions with those of ordinary people.
The goal: to inspire people of all ages to get on their bikes and leave a positive mark on the localities that are part of the route.
Action/Operation Tabs:
- La Vuelta Junior - 255,000 children aged 6 to 14 have been encouraged to ride bikes with La Vuelta Junior. 5 locations in La Vuelta 25: Figueres, Zaragoza, Bilbao, Valladolid, and Madrid.
- “Más Bici” Seal - 5 candidate cities for the first "Más Bici" Seal, awarded to locations committed to daily bicycle use. In 2025, the candidate cities are Barcelona, Bilbao, Madrid, Valladolid, and Zaragoza.
