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EcoCup: the project by KAS to contribute to the most sustainable edition of La Vuelta
KAS and Unipublic, organiser of La Vuelta, launch the EcoCup, an initiative that seeks to reduce the use of disposable packaging in the cycling race’s 2021 edition. Through the EcoCup, we will prevent the use of 40,000 plastic cups.
With this new system, guests who consume a drink in the designated areas will receive a reusable cup, leaving in exchange a deposit...
La Vuelta announces ROUVY as an exclusive virtual cycling partner for 2021-2023
Unipublic and ROUVY, the augmented racing platform, have signed an exclusive 3-year agreement which includes the digitalization of historical stages of La Vuelta, such as the climb to Javalambre Observatory, among many others. Each year, ROUVY will launch new virtual locations in its app. The partnership will offer athletes a year-round, continuous series of events and unprecedented...
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